MRI Brain imaging of minds watching superbowl ads

By | February 8, 2006

Super bowl ads not shown on TV and the ads that aird now available via google video.

WHO REALLY WON THE SUPER BOWL? By Marco Iacoboni

This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they watched the Super Bowl

Excellnet article there at the edge with great photos and graphs of brain activity.
Originally tipped off about this story by the post at Boing Boing – your brain on the superbowl.